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You’re on the Air: An Interview with Mike Battisto from Target + Response

Mike Battisto

Michael Battisto, President of Target & Response, is interviewed on the “You’re on the Air” interview series from Every Marketing Thing.  In this interview, Mike addresses several impending direct response radio advertising issues and how Target + Response stands up to the challenge of an ever-changing environment:

  • Is radio advertising a thing of the past?
  • How does pay-per-lead radio advertising work compared to traditional radio advertising?
  • Are there any limitations on pay-per-lead advertising?
  • What kind of companies benefit from this type of program?
  • How does your lead generation process work?
  • Are there any tracking tools to measure the success of the ads?
  • Has the onslaught of digital and social media marketing affected your business?