You want your radio direct response marketing campaign to have all the right tools to maximize response. If you are trying to generate phone responses, then you want to use the best toll-free phone numbers you can. What do I mean by “best?” I mean phone numbers that are easy to remember and call. Easy-to-remember… Continue Reading
Tag Archives: Target + Response
Reach and Frequency in Direct Response Radio Advertising
Given that most direct response advertisers have budget limitations, it’s not always possible to run your commercial on every possible radio station. How do you spend your media dollars in the most effective way? One important consideration is in regards to reach and frequency. Reach means you’re casting a wide net, trying to make an impression… Continue Reading
Target & Response says “Viva Las Vegas”
What happens in Vegas is said to stay in Vegas, but Target + Response doesn’t want that to be the case. In October, we hope you take your direct marketing ideas and strategies home with you from the 2012 DMA Conference and Exhibition at Mandalay Bay. Are you looking to add radio to your advertising… Continue Reading
It’s All About YOU in Direct Response Radio Advertising
Focus your direct response radio copy on “you,” the radio listener. It will make your advertising message more personal, benefit-oriented and effective. Continue Reading
