Tag Archives: Target + Response

Toll-Free Phone Numbers in Radio Direct Response Marketing

You want your radio direct response marketing campaign to have all the right tools to maximize response.  If you are trying to generate phone responses, then you want to use the best toll-free phone numbers you can.  What do I mean by “best?”  I mean phone numbers that are easy to remember and call. Easy-to-remember… Continue Reading

Reach and Frequency in Direct Response Radio Advertising

Given that most direct response advertisers have budget limitations, it’s not always possible to run your commercial on every possible radio station.  How do you spend your media dollars in the most effective way?  One important consideration is in regards to reach and frequency. Reach means you’re casting a wide net, trying to make an impression… Continue Reading