Tag Archives: radio

Digital Boom Creates Opportunities for Direct Response Advertisers

The recent Digital Boom has created additional advertising opportunities for clients.  The increasing number of people tuning into radio on their smartphones or computers has resulted in a 15% increase in digital ad revenue since 2011. Running on a station’s stream, along with their terrestrial airwaves helps to increase the frequency and reach of a commercial or message. Many stations value their streaming inventory at a fraction of their terrestrial inventory, which could be a good bargain for advertisers, especially in the direct response sector. However, nobody, not even station sales managers, claim that buying the stream will reach the same audience as on-air, or will be as responsive. However, the advertising trends we are seeing  might suggest that the gap is narrowing.

Radio in No “Rush” to Go Away

In today’s world of smart phones and social media, it’s nice to know that radio can still be just as impactful as it was 10 years ago. A few weeks back the radio world was on fire due to comments made by Rush Limbaugh. Advertisers, stations and consumers were all up in arms regarding his… Continue Reading