Michael Battisto, President of Target & Response, is interviewed on the “You’re on the Air” interview series from Every Marketing Thing. In this interview, Mike addresses several impending direct response radio advertising issues and how Target + Response stands up to the challenge of an ever-changing environment:
- Is radio advertising a thing of the past?
- How does pay-per-lead radio advertising work compared to traditional radio advertising?
- Are there any limitations on pay-per-lead advertising?
- What kind of companies benefit from this type of program?
- How does your lead generation process work?
- Are there any tracking tools to measure the success of the ads?
- Has the onslaught of digital and social media marketing affected your business?