Make your radio direct response advertising more “localized” to generate higher response. Continue Reading
Category Archives: Direct Response Radio
The “Enemy” in Your Radio Direct Marketing Copy
Knowing the enemy can help you capture the attention of qualified prospects in your radio direct marketing copy. Continue Reading
You’re on the Air: An Interview with Mike Battisto from Target + Response
Michael Battisto, President of Target & Response, is interviewed on the “You’re on the Air” interview series from Every Marketing Thing. In this interview, Mike addresses several impending direct response radio advertising issues and how Target + Response stands up to the challenge of an ever-changing environment: Is radio advertising a thing of the… Continue Reading
Promoting Your Website through Radio Direct Marketing
Several important tips to help you drive web traffic through direct response radio advertising. Continue Reading
