Given that most direct response advertisers have budget limitations, it’s not always possible to run your commercial on every possible radio station. How do you spend your media dollars in the most effective way? One important consideration is in regards to reach and frequency. Reach means you’re casting a wide net, trying to make an impression… Continue Reading
Category Archives: Advertising Strategies
Promoting Your Website through Radio Direct Marketing
Several important tips to help you drive web traffic through direct response radio advertising. Continue Reading
Radio Station Formats – So Many Advertising Choices
There are dozens of radio formats and programming options available on radio. This comprehensive list identifies the major radio formats for advertisers and direct response marketers. Continue Reading
A Marketer’s Resource for Direct Response Radio Advertising
Blog that discusses techniques for effective direct response radio advertising and practices within the radio industry. Continue Reading
