Target + Response specializes in pay per call placement so, as you can imagine, we constantly test ways to increase response rates. Recently we have been testing some methods that target mobile responders. Initially we were thrilled with the response rates and increase in call volume but then a curious anomaly occurred. We noticed that… Continue Reading
Should Radio Stations Risk Selling All Unsold Inventory to Remnant Buyers?
Advertisers paying rate card for spots get to dictate their scheduling, for the most part. But why is it that remnant companies are requesting, and receiving the same demands? Paying “something” for every spot seems to be the trick these days. But watch out! The wool might be creatively being pulled over your eyes. Like… Continue Reading
Toll-Free Phone Numbers in Radio Direct Response Marketing
You want your radio direct response marketing campaign to have all the right tools to maximize response. If you are trying to generate phone responses, then you want to use the best toll-free phone numbers you can. What do I mean by “best?” I mean phone numbers that are easy to remember and call. Easy-to-remember… Continue Reading
Reach and Frequency in Direct Response Radio Advertising
Given that most direct response advertisers have budget limitations, it’s not always possible to run your commercial on every possible radio station. How do you spend your media dollars in the most effective way? One important consideration is in regards to reach and frequency. Reach means you’re casting a wide net, trying to make an impression… Continue Reading
