Keyword: pay per lead

About Us

                                                   about TARGET + RESPONSE

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Since 1987, Target + Response has been a top advertising agency in Remnant Cash, and Per-Inquiry Radio advertising (also known as pay per performance advertising, cost per action advertising, and pay per lead advertising).  Creating and growing successful performance-based partnerships is what sets us apart.

Our knowledge and experience in the radio industry is highly desirable to consumer marketing companies, DRTV firms, direct response advertisers, and other advertising agencies, who depend on Target + Response for accountable, cost-effective results.

We also pride ourselves on anticipating the latest trends, technologies, and strategies which will benefit our advertisers and media partners.  Because of our reputation in the PI industry, our campaigns and expertise are often sought out by new types of media looking to grow their revenue.

Target + Response is strongly committed to building partnerships – with quality advertisers and with quality media – to ensure lasting, win-win relationships built on mutual benefit and respect.

What Pay-Per-Lead Radio Advertising Can and Cannot Do

Target + Response pay per lead programs make radio advertising cost effective for direct marketers. Understand the benefits and limitations of what pay per lead radio advertising can — and cannot — do: Pay Per Lead Radio Advertising Can: Make radio advertising cost effective for generating sales leads Few direct marketers have been able to… Continue Reading

We Value Our Partners

With over 25 years of experience, Target + Response has formed relationships with thousands of local radio stations, networks, syndicated shows, as well as non-traditional revenue sources.  We work with the best! Our partners trust us to provide them with timely data, accurate reporting, and fast payments. Continue Reading


Pay per lead placement via a highly vetted network of opt-in email lists. TELEVISION Short-form (30 & 60 second spots) and long form DRTV placement on both local and national television networks and programs. NEWSPAPER Up to half-page ads in national newspapers. MOBILE DEVICES Relationships with publishers who push ad-supported content out to consumers using… Continue Reading