Keyword: cost-effective

Yellow Pages Pay-Per-Call Advertising

Attract Ready-To-Buy Prospects, Pay Only For Qualified Calls
Published Yellow Pages directories continue to be a source of reference for consumers who are ready to make a purchase.

With Yellow Pages directories in circulation in the hundreds of millions, “pay-per-call” advertising can prove to be both powerful and cost-effective.  Target + Response specializes in designing Yellow Pages pay-per-call campaigns that work.

Eligible direct marketers pay only for leads, and NOT for ad placements. With a Target + Response’s Yellow Pages campaign, your four-color ads will be featured in premium position, and placed under highly-targeted headings.

Yellow Pages are distributed throughout the United States, optimizing your cost-efficient sales leads from interested consumers.

We Make Yellow Pages Advertising Cost Effective for Direct Marketers
Target + Response helped to introduce the pay-per-call advertising model to the Yellow Pages industry.  As a result, we have formed partnerships with all mayor Yellow Pages publishers, who not only distribute nationally on a large scale, but also target small and ethnic markets.

Yellow Pages pay-per-call advertising has a strong track record for national direct marketers who participate in it, having considerably increased their overall sales lead volume.

Is Pay-Per-Call Yellow Pages Advertising Right for You?
Generating more qualified sales leads only leads to more sales.  Target + Response can offer you high-value national placement with Yellow Pages that makes your phone ring.

To review the advantages of a Yellow Pages pay-per-call advertising campaign:

  • You pay only for sales leads, not for ad placements
  • Your four-color ads receive prominent display under coveted headings and/or categories
  • Sales inquiries are initiated by ready-to-buy consumers
  • Distribution continues to consumers as new directories are published
  • Yellow Pages pay-per-call advertising has three outstanding characteristics:
    low maintenance, high volume, cost-effectiveness.

For over 25 years, Target + Response has specialized in generating qualified sales leads for direct marketers at a fixed cost per lead. Contact us now to find out how we can generate sales leads for you.


Pay per lead placement via a highly vetted network of opt-in email lists. TELEVISION Short-form (30 & 60 second spots) and long form DRTV placement on both local and national television networks and programs. NEWSPAPER Up to half-page ads in national newspapers. MOBILE DEVICES Relationships with publishers who push ad-supported content out to consumers using… Continue Reading

Yellow Pages

Yellow Pages Pay-Per-Call Advertising:  Attract Ready-To-Buy Prospects, Pay Only For Qualified Calls Published Yellow Pages directories continue to attract billions of references from users who are ready to buy the products and services they are seeking. Today there are over 400 million Yellow Pages directories in circulation. Now through Target + Response, you can take… Continue Reading