What We Can Learn From Holiday Gifts. Is The Economy on the Rebound?

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This year Target + Response is enjoying the large number of holiday treats we have received from our clients/partners. We haven’t seen this kind of display in several years. Our kitchen is filled with savory and sweet items, and it’s nearly impossible to pass by without trying something (I’ll only have one piece of toffee…). Is this indicative of the current climate? Are clients able to send more gifts because they have bigger budgets for spending?  Could this mean advertising spending is on the rise for 2012?

-Michelle Draus

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