Target + Response is the leader in direct response radio advertising
on a pay-per-lead, or per-inquiry, basis.
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Per Inquiry Radio Advertising
• Is direct response
radio advertising right for you?
• Using radio
per-inquiry advertising to generate sales leads
• P.I. advertising lead
generation process
• Benefits and
limitations of pay per lead radio advertising
• P.I. advantages over remnant
radio advertising
• Info for the DRTV advertiser and
direct response television advertising agency
• Why use Target + Response
radio advertising to generate sales leads
Per Inquiry Radio Services for Radio Stations and Networks
• Relationship overview - Non-traditional
revenue for radio
• Seven benefits you can
expect
Our Company
• How we're different
from other remnant radio advertising agencies
• Larry Levis, President
• Gary Kretchmer,
Vice President
• Mike Collins, Director
of Client Services
• What Does a Response
Cost?
• The Right Ingredients
for Successful Direct Response Radio
• Structuring Direct
Response Marketing Offers for Radio
• Radio as a
Lead Generator: The Best-Kept Secret in Marketing
• Adding Radio
Advertising to Your Direct Marketing Mix
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