P.I. Advertising Lead Generation Process
(using your mouse, roll over the steps with your cursor)

How We Make Radio P. I. Advertising Successful:

We Test First!

All of our radio P.I. advertising programs begin as a limited test to make sure the results are mutually desirable to both the lead generation advertiser and the media. Target + Response can then roll-out a P. I. advertising program very quickly to radio stations, networks and syndicators nationally or within your defined sales geography.

Our Lead Generation Ads are Action-Oriented

Target + Response values the quality and character of local radio and develops benefit-oriented lead generation commercials that capitalize on its strengths. Our brand-conscious radio creative gets results and proves its effectiveness time and time again.

We Have a Strong Franchise with the Radio Media Community

Target + Response has over 18 years of experience cultivating P I advertising relationships with the best radio stations and networks in the country. We have a franchise with the radio community that is unparalleled by any other direct response advertising agency. Many top radio stations and networks work exclusively with Target + Response for P I advertising.

We Provide Proprietary Tracking and Analysis

Target + Response has developed a customized database program to analyze and report lead generation marketing performance. Our systems automate tracking of our clients’ lead flow and provide the following reports:

• Sales Office reports customized to an advertiser's territory
• Lead generation summary by radio market
• Lead generation advertising report by week
• Lead generation summary by day of week
• Lead generation summary by hour
• Lead generation advertising report by radio format
• Various combinations of the above and others

Whether you are a client-advertiser or a media partner, Target + Response can provide direct response strategy, lead generation marketing analysis and reports that help you manage your advertising program efficiently.

Benefits and limitations of pay-per-lead radio advertising