Radio Managers: Monetize your unsold inventory with our proven non-traditional revenue programs

You should be working with Target + Response if:

You have advertising time that's going unsold
You're looking for high payouts from recognized advertisers
You want to get paid fast
You want to do business with successful, hardworking professionals

Experts in Per-Inquiry Radio Advertising

Target + Response is recognized as the radio industry's leader in performance-based advertising. Since 1987, Target + Response has successfully brought money-making per-inquiry (P.I.) advertising programs to thousands of top stations, networks and syndicators. Industry leaders who previously thought P.I. offers were risky or unprofitable now enjoy the results, professionalism and reporting capabilities provided by Target + Response. With our knowledge and expertise, we've turned P.I. Radio into a revenue-generating science!

We Help You Turn Your Unsold Inventory into Dollars

If you are a general manager or sales manager of your radio property, then unsold inventory is an issue that must be addressed for you to survive in today's highly competitive times. (This means inventory not only in prime dayparts, but in all unsold positions.) Just because air time has gone unsold doesn't mean that it has lost all its cash-generating value! That's where Target + Response can help. We bring non-radio advertisers to this medium that know what they can afford to pay for each direct response lead that is generated. When you air pre-emptible spots from Target + Response clients, we count the number of leads that you generate and pay you quickly for the results. Your unsold inventory now becomes an easy source of new revenue from quality direct marketers who have unlimited budgets to spend!

We're Radio People

If there is one trait that sets Target + Response apart from other direct response companies, it's this: We're radio specialists – committed to serving, promoting and creating new opportunities for radio well into the 21st century. Target + Response has built its reputation by establishing credible relationships and bringing new dollars to radio that otherwise would be spent in competitive media.