Make Radio Advertising a Part of
Your Direct Marketing Mix
Our specialized direct response radio approach can save you over 80% in media costs.
As experts in direct response radio advertising, Target + Response generates qualified sales leads for advertisers at sharply discounted media rates.
Target + Response clients enjoy radio advertising time at 80% off the rates that stations typically charge their best customers. Our proven direct response methods surpass the efforts of other advertising agencies and media buying services, even if they buy remnant radio time.
Per Inquiry Radio Advertising is Our Niche
Target + Response creates effective radio advertising for direct response marketers by negotiating with stations exclusively on a per-inquiry (P. I.) basis. With P. I., you pay for radio time based on the number of sales leads that are generated, not by the number of spots that air.
As a result, your radio advertising campaign realizes significant discounts compared to what the biggest advertisers pay for the same airtime!
Plus, the quality of the sales leads from our effective radio advertising methods can be better than those from other direct response media, including DRTV.
Brokering Radio Advertising Partnerships
Since 1987, we have made direct response radio cost effective for a variety of leading direct response advertisers, including Sears, ITT Technical Institutes, Quicken Loans, Tempur-Pedic, ADT Security Systems, E*Trade Bank, American Life Insurance Company of New York and many others.
And we have radio advertising relationships with over 1,600 of the best stations in the nation’s 250+ radio markets.
Is Direct Response Radio Advertising Right for You?
Let Target + Response make radio advertising a valuable prospecting tool in your direct marketing plan. Contact Target + Response now.
An Explanation of Per Inquiry Radio Advertising
in More Detail