| It Can:
Guarantee that you are paying for qualified
leads at a fixed cost per lead
Regardless of the number of ads or impressions
that are delivered, you pay only for the number of leads
(actions) generated. Your advertising works harder for
you when you are paying only for prospects that identify
themselves as interested in your offer.
Make opt-in email "pay out" as a online lead
generation medium
Compared to best negotiated cash rates offered
by many opt-in email list providers, Target + Response
delivers results at a fraction of the cost.
Deliver higher frequency and greater reach than
cash advertisers can afford
Although the average cash advertiser runs campaigns
in limited flights, Target + Response clients receive
cost efficient lead flow 52 weeks a year.
Provide unparalleled exposure at a fraction of
the cost
Our advertisers can afford to advertise on opt-in
email lists that they can't afford on a traditional
cash basis.
Added targeted impressions generate high-value awareness
of your company and its services.
Provide incremental lead flow that is complementary
to other communication efforts
Our clients consistently tell us that pay-for-performance
opt-in email marketing delivers very high-quality
leads and represents an increasingly important component
of their overall direct marketing efforts.
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It Cannot:
Coexist with cash buys
Opt-in email list providers will not place cost-per-action
and cash schedules for the same product. Once
a cash schedule relationship has begun, online media
providers are reluctant to return to a cost-per-action
advertising relationship.
Guarantee consistent schedules and lead flow
Available opt-in email list placements fluctuate throughout
the year. Certain seasons are more beneficial for cost-per-action
advertising than others. Results can never be guaranteed
but they can be projected to a reasonable extent.
Tolerate haphazard systems to support it
Reliable fulfillment, tracking and payment systems
are critical to a CPA advertising program where opt-in
email list providers are taking the risk.
Be successful unless your media partners are satisfied
Opt-in email list providerrs must
perceive a sense of value with a cost-per-action advertising
campaign or they won't be interested in running it.
They will participate more freely and frequently if
their income is competitive with other CPA advertising
offers that are available to them.
Ongoing relationships, credibility and a solid track record with the
media are what give Target + Response a niche in this specialized
direct marketing field.
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