CPA Advertising Model Makes Online Lead Generation
Risk-Free
Measurable, Cost-Effective Direct Marketing Online
Target + Response makes opt-in
email and other direct marketing online successful
for advertisers who need accountable, cost-effective online
lead generation advertising. We do this by generating sales
leads exclusively through cost-per-action (CPA) advertising.
With Target + Response CPA advertising, the online lead generation
marketer pays for advertising based on the number of sales
leads (or "actions") that are generated, not by the number
of impressions or ads that are delivered. Depending on the
online lead generation program, an "action" can be a request
for more information, an appointment, a free product trial,
a registration or even a download.
The Internet sites and opt-in email list providers use Target + Response CPA
advertising to make money from ad space that has gone unsold to "cash" advertisers.
Thus, the media are paid based on their performance - they can run
the online lead generation marketer's ads as often as possible to generate as many
sales leads as they can.
Again, online lead generation
advertisers pay Target + Response only for those sales leads our
participating opt-in email lists and Internet sites generate, whether
it's a large number or just a few.
With this model, an online lead generation advertiser's
cost per billable action is fixed from the very start, assuring
that their economics are always affordable!
Because Target + Response CPA advertising is risk-free, it requires less day-to-day
management from our online lead generation clients than traditional media
planning and buying. And Target + Response can provide cost-per-action
advertising 52 weeks a year.
Cost-Per-Action Placement
Process: How it works
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