Digital Boom Creates Opportunities for Direct Response Advertisers

Share Button

The recent Digital Boom has created additional advertising opportunities for clients. ¬†The increasing number of people tuning into radio on their smartphones or computers has resulted in a 15% increase in digital ad revenue since 2011. Running on a station’s stream, along with their terrestrial airwaves helps to increase the frequency and reach of a commercial or message. Many stations value their streaming inventory at a fraction of their terrestrial inventory, which could be a good bargain for advertisers, especially in the direct response sector. However, nobody, not even station sales managers, claim that buying the stream will reach the same audience as on-air, or will be as responsive. However, the advertising trends we are seeing ¬†might suggest that the gap is narrowing.

Leave a reply

Share Button

Footer2.fw_r1_c2Footer2.fw_r1_c3Footer2.fw_r1_c4_r1_c1_bFooter2.fw_r1_c4_r1_c2_bFooter2.fw_r1_c5