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Digital Boom Creates Opportunities for Direct Response Advertisers

The recent Digital Boom has created additional advertising opportunities for clients.  The increasing number of people tuning into radio on their smartphones or computers has resulted in a 15% increase in digital ad revenue since 2011. Running on a station’s stream, along with their terrestrial airwaves helps to increase the frequency and reach of a commercial or message. Many stations value their streaming inventory at a fraction of their terrestrial inventory, which could be a good bargain for advertisers, especially in the direct response sector. However, nobody, not even station sales managers, claim that buying the stream will reach the same audience as on-air, or will be as responsive. However, the advertising trends we are seeing  might suggest that the gap is narrowing.

Cash and Per Inquiry(PI) Can Coexist on Radio

Cash and Per Inquiry(PI) Can Coexist on Radio We used to preach to our clients that if you bought cash on Radio then you couldn’t run a Per Inquiry (PI) campaign.  Our primary reasons were twofold: first, if you could make cash work and choose your placements why move to PI where schedules are moreContinue Reading

Target + Response Coming Soon To A Direct Marketing Conference Near You

We hope to have a chance to see you at one or both of these upcoming direct marketing conferences: LeadsCon Las Vegas (March 19-20) and Response Expo San Diego (April 2-4), where Target + Response will be exhibiting. LeadsCon showcases the best people and companies in vertical media media and engagement advertising. 5000+ people relyContinue Reading

FREE – It’s the Best Direct Response Radio Offer. Tips from Target + Response.

You’ll get better response through direct response radio if you offer something for FREE.Continue Reading