Direct Marketing Articles
Target + Response wants to help you get better results with your radio direct response marketing initiatives. Here are some
of our radio advertising articles and thoughts on radio lead generation
strategy:
Lead Generation Strategy
What Does a Response Cost?
by Larry Levis, President
How much can you afford to pay for a qualified lead? Learn the dynamics of calculating a pay-per-inquiry allowable.
(more…)
Radio Advertising Articles
The Right Ingredients
for Successful Direct Response Radio
by Gary Kretchmer, Vice President
Radio direct response marketing is very effective if you apply these proven
techniques. (more…)
Structuring Direct Response
Marketing Offers for Radio
by Gary Kretchmer
The best way to make your radio advertising more responsive is to structure
your offer for lead generation rather than for a one-step close. (more…)
Radio as a Lead
Generator: The Best-Kept Secret in Marketing
by Larry Levis and Rich Hagle
Radio, through its intimate relationship with its audience, generates
high quality responses for lead generation advertisers. How can you get the “good” leads using radio? (more…)
Adding
Radio Advertising to Your Direct Marketing Mix
by Gary Kretchmer
To make direct response radio work, you need the right offer and strong,
benefit-oriented copy. (more...)
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