How It Works

Effective Creative

Creative with a strong, specific, compelling offer works best for pay per lead. You’ll want to provide a discount, special, or free deal for the listeners.  Our radio station partners provide the exposure; it’s your job to get listeners to respond!

Radio ads need to contain messages that compel listeners to pick up the phone and call you – right now!  The best ads contain limited-time offers with calls-to-action that are easy for targeted prospects to respond to such as, “Call now for a free in-home estimate.”

Our brand-conscious radio creative gets results and proves its effectiveness every day, especially when scripts are aired by local station talent.  This “announcer-read” approach gives your message an implied endorsement from the talent and matches the overall sound of the station.  Target + Response can also produce spots on your behalf for a nominal fee.
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