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With over 25 years’ experience in direct marketing, Mike has worked with a long list of blue chip direct response advertisers including Sears, Time-Life, and Intuit on a wide variety of consumer goods and services. His experience ranges from media placement and account services in television at A. Eicoff & Co. to client services in radio and Internet at Target + Response. Mike joined Target + Response in 1999 and works closely with clients on all aspects of a campaign from strategy to implementation, assuring that each program is maximizing its lead volume potential while remaining loyal to the brand. |
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