Gary Kretchmer President Contact Gary

Gary Kretchmer has worked in direct marketing since 1983 developing successful radio, Internet, television and print programs for hundreds of campaigns.

Gary began his advertising career at television direct response agency A. Eicoff & Company, a division of Ogilvy & Mather. Most notable were his roles as a pioneering infomercial media buyer and as an account executive on several major consumer products and services.

Gary joined Target + Response in 1989, overseeing creative strategy, campaign development and operations. In partnership with Larry Levis, Gary helped Target + Response quickly develop an effective method of generating high-quality, risk-free sales leads for direct marketers. Although per-inquiry advertising was not new to the industry, Gary helped revolutionize this concept into a highly desirable program for both consumer direct marketers and the media.

Gary helped lead Target + Response into Internet advertising in 1997, by applying the same discipline and attention to generating quality leads. And since that time, pay-per-lead advertising from Target + Response has expanded into a variety of print media as well, including Yellow Pages, newspaper and mail.

Through Target + Response, advertisers obtain quality, affordable sales leads generated from hundreds of radio, Internet and print channels; and the media earn new, non-traditional revenue from respected advertisers by placing ads in their last-minute inventory.

Gary became President of Target + Response in 2008. As new advertising technologies emerge, Target + Response will continue to forge new pay-per-lead opportunities for direct marketers and media sources.